Brand New Day is joining its sister company and changing its name to Central Health Medicare Plan effective 1/1/25.
Click on ‘Continue to Central Medicare Health Plan’ to learn more and review 2025 benefits.
Family On-Demand! Papa Pals offer a hand to help, a shoulder to lean on, an ear to listen – supporting older adults and families with how and where they want to live, at home.
Brand New Day members may qualify for an annual benefit of 20 hours of Papa Pal services including¹:
Monday through Sunday 5 a.m. - 8 p.m.
¹This benefit is included with select Brand New Day plans. Please see your Evidence of Coverage (EOC) for details.
Papa connects older adults and families with younger adults for companionship, pharmacy/grocery shop & drop, technology assistance, and light house help.
In-Home:
• Companionship and great conversation
• Transportation to doctor's appointments
• Help running errands
• Grocery and pharmacy door drop
• Technology assistance, including:
• How to use computers and smartphones
• Online grocery/pharmacy ordering
• Accessing Telehealth and other benefits
House help, including:
• Light cleaning
• Meal prep
• Organizing
• Pet help
Virtual:
• Companionship and great conversation
• Grocery and pharmacy door drop
• Technology assistance, including:
• How to use computers and smartphones
• Online grocery/pharmacy ordering
• Accessing Telehealth and other benefits
• Well-being checkups, including providing health plan resource reminders
Papa performs a comprehensive application process that begins online and executes on the following steps:
• Phone Interview
• Vehicle Inspection
• Identity Verification
• Background Check
• Orientation
• Training
Only 10% of Papa Pal applicants are hired because of this stringent process.
COVID-19 Safety Measures Papa Pals follow:
• Answer COVID survey questions on their Papa Pal app before each home visit
• Stay home if they feel sick
• Avoid physical contact with the member
• If the member visit tasks involve chores, Papa Pals wear gloves
• Papa Pals avoid touching their eyes, nose, & mouth
• Wear a mask
• Make sure their vehicle is clean before & after each visit
General visitation hours are 8am-10pm Mon -Sun
The Papa Call Center hours of operation are 5am-8pm PST Mon-Sun
The Papa Call Center is open 365 days a year and there will be no interruption in service due to holidays.
Currently,Papa's Care Center has associates that speak English, Spanish, Russian, Portuguese, Italian, French, and Creole.
Qualified members may receive up to 20 hours of Papa Pal services per year. This program is subject to eligibility with Brand New Day. Additional hours will incur additional charges.
Yes, members may purchase additional Papa Pal hours at the rate of $25/hour. Papa accepts all major credit, debit and pre-paid debit cards.
Yes, you can request the same Papa Pal to visit them every time.
Yes, Papa’s Care Team can speak to someone other than the member to schedule the visits as long as the member gives permission.
Qualifying members may enroll by calling Papa directly at (888) 303-5071.
Brand New Day currently offers this program to HMO C-SNP members only. If you are enrolled in the following plans, you qualify for the Papa Pals program: Brand New Day Bridges Care Plan 28 (HMO C-SNP), Brand New Day Harmony Care Plan 32 (HMO C-SNP), Brand New Day Embrace Care Plan 39-1 (HMO C-SNP), Brand New Day Embrace Care Plan 39-2 (HMO C-SNP), and Brand New Day Embrace Care Plan 47 (HMO C-SNP).
The Papa Pals Program was designed for members with chronic conditions that do not qualify for Medi-Cal.If you receive Medi-Cal benefits, you may qualify for the In-Home Supportive Services (IHSS) program. Please contact your Medi-Cal social worker or visit the next link below for more information.
If you do not qualify for either program, we can help connect you with other community resources. To learn more, you may contact our Member Services Department at 866-255-4795 TTY: 711 or visit to connect with local community resources and support.