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About Us

About Us

Information Last Updated:10/13/2022

Healthcare You Can Feel Good About.

It’s more than a tagline, it’s what Universal Care, doing business as Brand New Day, has made its mission for more than 35 years. We have focused on the importance of helping our members navigate the complex healthcare system with the goal of improving the quality of life for our members and physicians. It starts with our unique approach to help our members address their healthcare needs. The Brand New Day model of care has been designed with a focus on our members, their families, caregivers, and physicians in supporting each member's healthcare needs.

Our Comprehensive Benefit Programs

Brand New Day offers comprehensive benefit programs designed to address our members’ unique healthcare needs. Programs for individuals with Medicare only, Medicare and Medi-Cal, and or individuals with ongoing medical conditions such as Diabetes, Cardiovascular Disease, Dementia, or Mental Illness, or those who live in long-term care facilities. Our focused approach is personalized to help keep our members healthy and independent.

Dedicated Healthcare Professionals

Brand New Day offers a team of caring healthcare professionals whose sole purpose is to improve the overall wellbeing of each member. Brand New Day's personalized approach is designed to keep its members healthy and independent and its team of caring healthcare professionals share one common goal -- to improve the overall well-being of each member.


Now, Part of the Bright HealthCare Family

In 2020 Brand New Day was acquired by Bright HealthCare, a diversified consumer-focused healthcare company. By combining Brand New Day's local expertise and specialized clinical programs with Bright Health's nationally recognized leadership, next-generation technology and innovative personalized approach to healthcare, Brand New Day Medicare Advantage plans continue to deliver healthcare you can feel good about.
To learn more about our parent company, visit


Explore our comprehensive and affordable plans today.

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